What I learned from writing Museums 101

Working on a new book Museum CX: Understanding and Connecting with Museum Customers, after two years of research I plan to sit down for July and August to write every day. Before I started on the new book wanted to review what I learned from the first book, Museums 101. 1. Your Audience: Find people who are your potential audience …

Benchmark Museums by “Type”

I am often asked, “what is your favorite museum”? First I need to know “what type” of museum. Below is a list of my benchmark museums by museum type. Every time I visit a museum I take photos and post to Pinterest, the links below are to my photos of each museum. Will try to keep the list updated. Art …